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Cuppy’s Coffee: Easy No-Cost Marketing Tips For Your Store

Published by James Anderson April 18th, 2008 in Advertising, Idea, Marketing, Working It and coffee. 0 Comments

These are fantastic ideas for your location that is just getting started or to help improve sales. The good thing about them is that these tips also work! Choose two out of the five and move forward on them this week. Once you begin to see that in fact these promotional ideas can bring you business your momentum will build and drive you to pick two more.

  1. Network at events. Go to Chamber of Commerce meetings, Local business group meetings, and other organizational meetings that will be attracting your “ideal” client. Gather business cards. Get as many as you can and then begin to phone and email to follow up. Do this immediately while you are still fresh in their mind. If they cannot use your services, ask them if they know of someone who can and get their contact information.

  1. Attend public meetings. At every public meeting, make a commitment to say something that could be useful to those that are attending. This is a great way to not only share you knowledge and help others, but it also puts you in the eye of those who could use your services.

  1. Create a “useful” handout. (Check with the Cuppy’s Coffee marketing department on your idea, first) A handout that when given to a recipient they keep because it has value. Make sure that you include your name, phone number, email address, website information and your 30 second commercial that tells the recipient about your location and services.

  1. Create joint-ventures. Find colleagues and business associates whose business compliments yours and do joint promotions.Who could you partner with? A bakery, an independent coffee store, the local businesses around your store? The list goes on and on.

  1. Write letters to editors of local newspapers and business publications. Make them interesting and newsworthy. You’ll be surprised at how often a good letter will get printed. Do not forget to include your contact information and website address.

By committing to one of these items on a weekly basis within one month you will see your business gain recognition and business. You can get the word out there without spending hundreds of dollars.

Palm Desert Cuppy’s Coffee Now Open!

Published by James Anderson April 16th, 2008 in Grand Opening, Marketing and coffee. 0 Comments

Palm Desert and the surrounding communites have pause to celebrate. Cuppy’s Coffee, Smoothies & More is now open serving hand picked, hand roasted espresso to the public. Look for this Cuppy’s located at 73091 Country Club Dr in Palm Desert to host its Grand Opening celebration in the coming weeks.

Learn more on how you can become a part of fast growing family at www.cuppys.com

Cuppy’s Coffee Marketing: Social Networking Sites?

Published by James Anderson April 10th, 2008 in Advertising, Idea, Marketing, Tactics, Target Market, Working It and coffee. 0 Comments

The popularity of social networking sites like YouTube, MySpace and Facebook have opened the door to companies looking to capitilize on the Y Generation customers who frequent these locations. Viral marketing, word of mouth and buzzing are terms most experts commonly associate with this growing population. But merely signing up and showcasing your stuff will not attract customers to your location. There are other marketing techniques that have to coincide and interact with using networking sites to attract this youthful but powerful economic group.

Companies and experts agree that Y Generation will play a huge factor in the success of any given brand. Whereas TV programs like MTV and BET played a significant role in the success (or not) of brands of the previous generation, the internet, instant messaging and social networking sites are the medium of choice for Y Gen.

Companies and brands looking to capture a piece of this group, utimately will need to have a strategy in place that will address the concerns, likes and dislikes as well as the needs of Y Gen on their terms and on their turf.

One Cuppy’s Coffee franchisee realize the importance of social networking sites and was recently interviewed on his strategy to gain more customers by reaching out and meeting this young group head on. Read the interview here.

Cuppy’s Coffee Set to Open in Longview TX

Published by James Anderson April 9th, 2008 in Advertising, Grand Opening, Marketing and coffee. 0 Comments

Shoppers at the Longview Mall located at 3500 McCann Rd, will soon be able to enjoy a real Italian espresso and real fruit smoothies while shopping. Plans are currently underway to complete and open the Cuppy’s Coffee kiosk in the mall. Look for Grand Opening information to be announced soon.

The A,B,Sí’s of Hispanic Marketing

Published by James Anderson April 7th, 2008 in Idea, Marketing, Tactics, Target Market, Working It and coffee. 0 Comments

Learn how to adapt your marketing strategy to the needs and wants of the growing Hispanic demographic–without crossing any cultural boundaries.

If they’re not on your marketing radar, chances are you’re already one step behind your competition. The U.S. Hispanic population is growing exponentially, and so is their purchasing power. Read more

Make Customer Testimonials Meaningful: Cuppy’s Coffee

Published by James Anderson April 7th, 2008 in Idea, Marketing, Tactics, Working It and coffee. 1 Comment

Bring out the value of your product or service with compelling user reviews.

Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are saying great things about your business, then why not publicize those positive testimonials for the world to see? Read more

Your Cuppy’s Coffee web portal is a great tool to get your message out!

Marketing Your Cuppy’s Coffee Mobile Unit

Published by ADavidson April 4th, 2008 in Idea, Marketing, Sales, Working It and coffee. 0 Comments

Marketing Strategies

 Here are some helpful guidelines for making your Cuppy’s Coffee mobile unit more profitable. 

  • Make your mobile unit visible!
    • Wind Socks on top of your unit provide height and movement.
    • Don’t forget to place A-Frame signs in front of your unit. Purchase A-Frame attachments from specialtycoffeecoop.com. Pictures sell drinks and encourage impulse purchases.
    • Determine and negotiate a prime location at the event (near entrance, etc.)
  • Opt for events that have low or no fees for participation.
    • Event fees vary but a good rule of thumb is to try to keep your entry fees below $300.
    • Watch out for large deposits.
    • Don’t forget to pay attention to percentages of gross sales fees that some events charge.
    • Ask your local high schools if you can work their events in exchange for donating 10% - 15% of your gross sales to the school’s athletic program.
  • Attend more local events.
    • Events that are within driving distance allow you to cut costs by not paying for accommodations and traveling.
  • Offer other concession items.
    • Examples: Bottled Water, Chips, Muffins, Cookies, Candy, etc.
      • Make sure items won’t melt or expire when exposed to sun.
    • Hanging baskets are good storage options because it displays product and minimizes space.
  • Pass out half off smoothie coupons with smoothie samples during slow times.
    • Other big sellers you can use for samples are:
      • Mochaccinos
      • Frozen Hot Chocolates

Helpful Hints from the Frontline 

  • Work efficiently by having one person work your register while another person makes your customers drinks.
    • Your mobile unit increases profits because you deliver quality products quickly.
  • You should try to pace yourself to produce at least 4 espresso shots per minute.
  • Don’t forget to prepare mixes for frozen drinks.
  • Buy an ice machine that filters water and keep it at your house to save costs.
  • Security tip: Don’t forget to inventory.
    • Count cups before and after events.
    • Keep a waste sheet for materials that are thrown away.

Cuppy’s Coffee: Overcoming Problems in Marketing

Published by James Anderson April 1st, 2008 in Idea, Marketing, Sales, Uncategorized and coffee. 0 Comments

Cuppy’s Coffee realizes that there may be problems associated with a slow economy. Here are a few techniques that may help your bottom line.

  • Rethink the value of your employees-get them out their talking to their peers
  • Team up with like minded business to cut advertising costs
  • Knock on doors and give out drink coupons
  • Don’t get ripped off by vendors looking to take advantage of unfortunate companies
  • Return coupons
  • Give coffee to a fundraising activity
  • Sponsor a little league
  • Join community associations and network

The ideas are numerous. Keep your head up and continue to move forward.

Marketing: An Expectation Economy

Published by James Anderson March 31st, 2008 in Advertising, Idea, Marketing, Tactics and Target Market. 0 Comments

To successfully market to your target audience, it is necessary to understand the trends in which they, your audience, pays attention to. Watching and tracking cross-industry trends can help you better focus your advertising and marketing dollar more effectively. The following excerpts from an online article is a start to address capitalizing in on your share of this dynamic market.

Sure, we know that what you really, really want is to be told which trends will dictate your industry. If you’re in automotive, you want to know about the future of transport; if you’re in food and beverage, you’re no doubt interested in everything healthy and green and organic. And of course you have a near-obsession with what your main competitors are up to. But in an EXPECTATION ECONOMY, business professionals should obsessively think and look cross-industry, as opposed to suffering from industry tunnel vision.

Here are three reasons why looking cross-industry isn’t just great for inspiration, but a prerequisite for understanding how to fuel innovation in an EXPECTATION ECONOMY:

First of all, focusing solely on your own industry will obscure the fact that in economies of abundance, consumers are increasingly spending their ‘play money’ on goods and services that net them the experience, the indulgence, the excitement, the satisfaction they’re looking for at a specific moment.

 

Secondly, limiting yourself to your own industry will make you miss important changes in consumer expectations, and will thus put you at risk of disappointing or even annoying consumers. Every industry has its own ‘innovation competence’, and the innovations they’re bringing to market not only excite their own customers, they also shape their expectations for other industries.

Last but not least, if you’re obsessed with what your direct competition is doing, you will always end up copying new concepts in your industry. Which means that, unless you’re comfortable with being a ’smart follower’, this is not going to unleash your innovative brilliance.

Now, all of this is of course not to say that you shouldn’t actively track what’s happening in your own industry. But in the next 12 months, do also constantly ask yourself: who are our other competitors? What experiences could our product or service be traded in for? And what can we learn from other industries setting consumer expectations across the board?

Tracking and understanding THE EXPECTATION ECONOMY is not a science; in fact it’s a nice mix of experience, intuition, and knowing your sources. Grab your notebook and camera and start taking EXPECTATION ECONOMY notes and pictures.

Find competitors and non-competitors, big and small, who are setting consumer expectations much higher than you’ve ever been able to. Then compile what you think are now the global standards for whatever it is you do, and from there start thinking about new goods, services and experiences that at least incorporate those standards, and preferably outdo them.

With a little practice and perseverance, you will begin to see trends that you as an owner can utilize to capture your target market. Sometimes, being the biggest is not necessarily being the best.

(Courtesy: TrendWatching.com

Read the entire story at

www.trendwatching.com/briefing/)

The Cuppy’s Coffee Mobile Kiosk

Published by James Anderson March 27th, 2008 in Beans, Marketing, Target Market and coffee. 0 Comments

Mobile unit franchisees enjoy traveling to fairs, events and festivals serving gourmet coffee and smoothie beverages to attendees. Often times, mobile unit franchisees have an additional Cuppy’s business model, a full time job or are retired and enjoy working part-time.

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